22nd IUHPE World Conference on Health Promotion

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About the Logo

Building the visual identity of the Conference

The theme of the 22nd IUHPE World Conference on Health Promotion inspired the visual identity of the event that symbolizes an integrative look at people in the context of their lives, reinforcing an identity from local to global, and that represents a space of engagement and learning. In the logo drawing appears the outline of Museum Oscar Niemeyer (MON).

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In the logo drawing appears the outline of Museum Oscar Niemeyer (MON). This Museum is a public space in Curitiba dedicated to the exhibition of Visual Arts, Architecture, Urbanism, and Design. It was opened in 2003,named as the author of the project, the well recognized Brazilian architect Oscar Niemeyer. Inspired by the tree symbol of Paraná, pine-of-Paraná (Araucaria angustifolia), it is popularly known as the “Eye Museum”. The Museum develops projects that reinforce its social mission and commitment to democratize access and to support human development.